Google Ads which were earlier known as Google Adwords, is an effective advertising strategy for your online advertising campaign that allows you to focus on the target audience. Various small, medium and large businesses are using advertising channels for advertising their products. Small Businesses face unique challenges and it is required to be more thoughtful for competing in the market. In this article, I will discuss Google Ads Marketing Strategies For Small Businesses.
Google AdWords can bring a lot of clients to your local business, which in turn, can double or even triple your sales. Till 2020, 96% of the brands spent money on Google Ads. Google Ads usage continuously will be going to increase in the next upcoming months.
Google Ads Marketing Strategies
for Small Business
1. Set PPC Objectives
Before you think about your PPC campaign, it is better to know what will need to be accomplished. There are several questions that you need to know before executing Google Ads.
- What’s the purpose of executing your campaign?
- What kind of leads do you want to attract?
- Does it increase sales?
- Do we need to do Email signups?
You have to initiate by creating an ad group. When you opt for keyword research, you can create an ad according to customer preferences. There you can give proper information like your Business’ name, URL and Location.
Lets us take an example, you run an Online Cab Booking service that you will call Adam’s Online Cab Shop. Then you need to create a list of long-tail and short-tail keywords that your client search
- Online Cab
- Cab services online
- Booking Cab Online
- Cabs near me
- Adam Online Cab shop
- Online Cab shop
There you have to name the ad group and save the suggestions to your Google account. Your added keywords can assist people to search for the items that you provide. Now via PPC promotion, you can bid on the key searches. Those companies who win in the bids show up in the first rank in searches.
2. Keep It Simple
Simplicity works in every aspect of digital marketing. But people have a misconception that you need a thousand of keywords. But this is actually not true. Executing a small business will give you an opportunity to experiment with various things. You can initiate your Google Ads account from small steps and then starts growing with time.
3. Trial And Error
In marketing, it is not possible to get the best results in a day or two. There are a lot of things that you need to be a focus on. Maybe you achieve results in one week, in one month, in a span of six months or one year, don’t be disheartened. But yes, one thing you will learn and test your ads.
4. Don’t Overreach
When you incorrectly target your ads considering the location, device, or network targeting or simply the match types you choose for your keywords, that for sure can waste your money. You have to be very much clear what do you advertise and who will be your target audience?
Here prequalifying will assist you in getting higher click-through rates that will surely transform leads into conversion which in turn adds up some extra perks in your pocket.
5. Know Your Budget
Before investing in PPC(Google Ads), you must know what you can afford. You have to consider various things:-
- What are the related keyword and its popularity?
- What is the marketing budget?
- The rate of “Average Spend” per customer.
- How much conversion rate will be achieved?
- What does each campaign generate?
If you want to take services related to Google Ads you can contact us anytime. We guide to provide an efficient way to reach your target audience.
6. Set Limits By Location
Going back to the online cab booking scenario above, if you add the location of your business will narrow your search even further, for very specific keyword searches and targeting certain customers.
Google Ads Ideas For Small Business
You can use FOMO kind of Ads even you are just a beginner. FOMO stands for fear of missing out. If you post Ads in which countdown timer is added, then you can achieve maximum clicks. For Example, these kinds of ads contains – Buy Best Furniture Before 15th of this month(Only 5 days 4 hours are left). Do you know what? A countdown creates an immediate threat of loss, which allows visitors to click the right way to make a purchase.
Using numbers in your Ads can attract visitors. Or if you add the exact price of the goods and services that you provide, that can grab much more attention. The customer who can afford the cost can buy your products. This can bring better conversion rates and fewer bounces, so it would not become of reason of low quality score in Google Ads as the Quality score even gets improved by this.
Small Business while creating Google Ads if mentioned their business information in Ads, it can bring more clicks on the ads.
Addition of Benefits in Google Ads, like what you will achieve? What are the benefits of having your goods? How it can help you in long run?
Reviews of other people matter a lot in Online Business, so case studies, testimonials help you a lot in relevant Google Ad creation. Customers are very smart and they want social proof.
Does Google Ads Worth It For Small Business In 2021?
Indeed..!! Google Ads are very much valuable. These days many businesses are investing in Google Ads. Google has totally modified the way of advertising after its arrival in 2000. Google Ads are considered as the best medium for marketing. But make sure that you use Google Ads wisely as little mistakes can rise a huge distrust in the platform.
Also Read- Google Search vs Display Ads : Which Is Better For Your Business?
Final Thoughts
Google Ads are the great way to excel in online market. In this article, I have discussed Google Ads Marketing Strategies For Small Businesses. Although, it benefits every business from small to large. But those Small Businesses who are new in this digital channel should hire a specific Google Ads Agency like us and run these Ads effectively. In case if you are facing any issue, need help or looking for Google ads consultant then you can contact us.